Why is your festival called Dew Days?

The citizens of Farmington drink more Mountain Dew per capita than any other city announces Pepsi Cola in 1979.

A city festival was planned to celebrate and the citizens of Farmington have continued to support a festival for the past 44 years. Life changes and so did the festival, from its name, to its location, to its sponsors and the activities. The one thing that has not changed is the citizens of Farmington, who love to celebrate each summer.

At the 125th city celebration in 1997 Mountain Dew Days was renamed to "Founder's Days". A play was written and performed portraying real events of Farmington. Following the Founder's Day renaming the festival was again renamed and shortened to "Dew Days" which continues to the present.